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Interesting to concentrate on Poland and Warsaw of all places. It's a cool video and if i lived in Poland or Warsaw it would really appeal to me. I would expect them to do the same for other cities as well because a one-off thing for Warsaw would be surprising.
 

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I noticed after watching both GLC commercials that they are aiming at both genders with successful people in the media/modeling industry. Someone that people would want to emulate. Or I could be thinking too much about them.
Ultimately a lot of people going to buy these are professionals, so as they're ready to roll out more promotional material we're bound to see them target more specific professions and types of people bound to buy it.
 
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